Moving Beyond Hustle Culture, How Soft Living Is Changing the Way Young People Choose Where to Live

How soft living is inspiring a more balanced way to live in the city.

For many young professionals, the end of the workday does not always mean the end of their responsibilities. Once they get back to their room, there may still be laundry to sort, a space to tidy, or dinner to prepare. These everyday chores can take up the time that could otherwise be spent resting, pursuing hobbies, or simply unwinding after a busy day.

This is one of the reasons soft living has gained attention among younger generations. Emerging as a response to hustle culture, the trend reflects a growing preference for a lifestyle that feels more manageable, comfortable, and less stressful.

Unlike slow living, which focuses on intentionally slowing down the pace of life, soft living is about reducing unnecessary stress while maintaining an active urban lifestyle. For young professionals, this means finding smarter ways to manage everyday responsibilities so they can focus their time and energy on what matters to them.

This shift is also influencing the way they choose where to live. Instead of simply looking for a room, many are now considering living concepts that can make their daily routines more convenient. This is where coliving is becoming increasingly relevant.

Also Read: Discover the Premium Coliving Everyone’s Noticing in Cipete, Rukita Deluxe Nismara Abdul Majid

Why Coliving Fits the Soft Living Lifestyle

Traditional rentals often mean residents have to manage most aspects of daily living themselves. From maintaining their room and doing laundry to setting up utilities and finding places to socialize, these seemingly small tasks can quickly add up.

Coliving offers a different approach by bringing various everyday needs together within one living environment. Furnished rooms, shared facilities, housekeeping, internet access, and communal spaces can make daily routines more convenient while also creating opportunities for residents to connect with others.

For young professionals, this convenience can be an important part of practicing soft living. Rather than spending their limited free time managing household responsibilities, they can use that time to rest, work on personal projects, exercise, or socialize.

Responding to this lifestyle shift, Rukita offers Rukita Deluxe, an exclusive coliving concept designed to combine the comfort of a modern apartment with the convenience of an integrated living experience.

“In the middle of today’s fast-paced lifestyle, one of the simplest ways to embrace soft living is to have a place to live where you don’t have to worry about complicated domestic responsibilities after a long day at work. Rukita Deluxe is designed to help residents enjoy a better quality of life through integrated and personalized facilities,” said Lika Aprilia Samiadi, VP Marketing at Rukita.

More Than a Room, Coliving Spaces Designed Around Different Lifestyles

One of the key differences between coliving and conventional rental spaces is the way shared areas are designed to support everyday living. At Rukita Deluxe, communal spaces are not simply additional facilities. They are designed around different ways residents may want to spend their time.

For residents who prefer a quiet environment, the Introvert Corner provides a comfortable space to read, relax, or enjoy some alone time, complete with a collection of books. Meanwhile, the Extrovert Zone offers a more social setting with board games where residents can gather and spend time together.

The concept also extends to lifestyle and wellness. The Soul Kitchen is equipped with premium cooking appliances, giving residents a convenient place to prepare meals and enjoy cooking together. For those looking to stay active or recharge, the Healing Space features facilities such as yoga mats and table tennis.

These shared spaces allow residents to choose how they want to spend their downtime without having to leave the property. Whether they want to socialize, pursue a hobby, exercise, or simply relax, the coliving environment provides different spaces to accommodate those needs.

“Young professionals are increasingly realizing that the value of a high-quality living space is not only about the room itself. It is also about the time efficiency, peace of mind, and accessibility that come with it. When everyday responsibilities and spaces for self-expression are already accommodated, they have more time to enjoy life,” Lika added.

Convenience Beyond the Coliving Space

For young professionals in Jakarta, living close to public transportation and commercial areas can make a significant difference in their daily routines. Easy access to MRT stations, business districts, restaurants, and lifestyle destinations can reduce commuting time and make it easier to move between work and personal activities.

Rukita Deluxe is available in several strategic locations across Jakarta. In South Jakarta, residents can find Rukita Deluxe Nismara Abdul Majid in Cipete and Rukita Deluxe Familia Cilandak in Cilandak. Meanwhile, Rukita Deluxe Harmoni in Central Jakarta provides convenient access to the Thamrin-Sudirman business district.

With a combination of furnished rooms, integrated facilities, communal spaces, and strategic locations, coliving is becoming more aligned with the way young professionals want to live today. The rise of soft living does not mean young professionals are stepping away from ambition.

Instead, it reflects a shift toward being more intentional with their time and energy. For those navigating the demands of urban life, the right coliving environment can take some of the everyday hassle off their plate, leaving more room to work, recharge, connect, and simply enjoy life.