Rukita Expands to Eastern Indonesia with Launch of Rukita Avira Panakkukang Makassar

Rukita Avira Panakkukang Makassar debuts with strong public enthusiasm.

Rukita, a pioneer of modern coliving accommodation in Indonesia, has officially marked its expansion into Eastern Indonesia with the launch of Rukita Avira Panakkukang Makassar. The move represents the company’s first step into the region and signals its commitment to bringing standardized, professionally managed rental housing beyond its strongholds in Java and Sumatra. The expansion comes amid rapid economic growth in Makassar, widely known as the “City of Daeng,” which continues to strengthen its position as a commercial and business hub in eastern Indonesia.

As urbanization and economic activity increase in Makassar, demand for practical and comfortable rental housing has also grown. Through Rukita Avira Panakkukang, the company aims to address the needs of local residents, migrant workers, and students seeking modern living solutions. At the same time, the expansion opens opportunities for property owners in Makassar to convert their assets into professionally managed coliving spaces designed to generate more stable passive income.

Rukita’s VP of Marketing, Lika Aprilia Samiadi, stated that the expansion aligns with the company’s broader mission to widen access to quality rental housing across Indonesia. She noted that Makassar presents significant potential due to its rising urban population and expanding economic landscape. According to Lika, today’s renters are looking for more than just a place to stay; they expect comfort, convenience, and hassle-free services in one integrated solution.

“We see Makassar as having enormous potential due to its increasing urbanization and economic activity. This has led to high demand for rental housing that is not only a place to live but also comfortable, practical, and hassle-free. Through Rukita Avira Panakkukang Makassar, we are here to meet these needs with quality housing standards that have proven successful in dozens of other cities,” Lika said.

She added that Rukita is optimistic about the adaptability of the coliving model in South Sulawesi. By integrating technology into property management and tenant services, the company believes it can deliver a better living experience for residents while simultaneously supporting property owners with a more sustainable and professionally managed rental business.

Open House Rukita Avira Panakukkang Makassar Event Draws Strong Public Interest

The launch of Rukita Avira Panakkukang Makassar was celebrated through a series of open house events attended by landlord partners, local media, and lifestyle influencers in Makassar. The event provided attendees with an opportunity to explore the property’s facilities firsthand through guided room tours and interactive sessions.

Visitors were introduced to Rukita’s coliving standards, including its aesthetic room designs and modern communal areas. Guests were also given demonstrations of the Rukita app, which allows residents to access various services digitally. The enthusiastic turnout reflected growing interest among Makassar residents in professionally managed, tech-enabled rental housing concepts.

Rukita Avira Panakkukang Makassar offers a living concept that combines physical comfort with digital convenience. Unlike conventional boarding houses, the property integrates technology into daily services to simplify residents’ routines.

Rooms at the property are fully furnished and equipped with en suite bathrooms, air conditioning, and high-speed WiFi. Several room types are available, including Regular Loft Queen A and B units featuring a mezzanine concept to maximize vertical space, as well as Pocket Single A rooms designed for compact and efficient living.

Residents can access various services directly through the Rukita app, including free laundry, complimentary room cleaning, and maintenance requests such as air-conditioning repairs. An on-site housekeeping team supports daily operations to ensure cleanliness and comfort.

Shared facilities include a communal kitchen, rooftop lounge area, and café space, providing residents with areas to socialize while maintaining privacy in their individual rooms.

“We want to ensure that Makassar residents can enjoy a more peaceful life without having to worry about household matters. With the help of technology and a team of professionals, all housing needs are now at their fingertips,” Lika explained.

The company’s expansion into Makassar builds on its track record since its establishment in 2019. Rukita reports having earned the trust of more than 1,300 property owners nationwide. As an asset manager, the company focuses on transforming residential properties into optimized rental units with standardized services and operational management.

By early 2026, Rukita’s operational network is projected to span 21 major cities across Indonesia, serving more than 50,000 residents annually. The experience gained from managing thousands of rooms nationwide is now being introduced to the Makassar market, with the goal of contributing to a more modern and competitive rental housing ecosystem in Eastern Indonesia.

With its entry into Makassar, Rukita strengthens its national footprint while introducing a modern coliving model tailored to the evolving lifestyle needs of residents in Eastern Indonesia.