News·28 Agustus 2026

Rukita Joins The 25th IFRA Business Expo 2026: Empowering the Growth of Ethical Franchising

6 minutes read

The franchise and business opportunity industry continues to evolve as entrepreneurs look for business models that are not only profitable but also transparent, sustainable, and professionally managed. This year, Rukita is participating in The 25th IFRA Business Expo 2026, held on August 28–30, 2026, at Indonesia Convention Exhibition (ICE) BSD, Hall 7.

Carrying the theme “Empowering the Growth of Ethical Franchising,” IFRA Business Expo 2026 brings together entrepreneurs, investors, business owners, franchisors, and various business-supporting industries. The event provides an opportunity for visitors to discover business concepts, meet business partners, and gain insights from industry practitioners.

For property owners looking to transform their assets into a sustainable source of income, Rukita’s participation offers an opportunity to explore the rental property business as an alternative business model.

What Is Ethical Franchising?

Ethical franchising is a business approach that prioritizes transparency, legality, fairness, and long-term sustainability between franchisors and franchisees. Rather than focusing solely on short-term returns, an ethical franchise business aims to create a healthy partnership where both parties understand their rights, responsibilities, costs, and potential returns.

This approach is particularly important as more people enter the franchise and business opportunity market. Before investing in a business, prospective entrepreneurs need to understand how the business operates, what support they will receive, and whether the business model can realistically be sustained.

The theme of IFRA Business Expo 2026 reflects this growing need for a more accountable business ecosystem. The event is positioned as a platform where visitors can compare business opportunities, connect directly with brands, and learn from industry experts.

For property owners, the same principle can be applied when choosing a business partner. Instead of simply looking for a company that can help generate rental income, property owners should consider a partner with a clear operating model, professional management, transparent agreements, and the ability to create long-term value from the property.

What Kind of Franchising Business to Consider Next?

Food and beverage, retail, education, services, and lifestyle businesses have traditionally been popular choices in the franchise industry. However, entrepreneurs today can also explore business models beyond conventional franchises, including businesses related to property, hospitality, and rental accommodation. IFRA itself showcases a wide range of ready-to-run business concepts across multiple industries.

One opportunity worth considering is the rental property business. Indonesia’s growing urban population, increasing mobility, and demand from students and young professionals continue to create opportunities in the rental housing market. However, owning a property does not automatically mean having a successful rental business. Property owners still need to manage marketing, occupancy, maintenance, tenant services, collections, and day-to-day operations.

This is where a professional property management partner can make a difference. Instead of managing every aspect of the rental business independently, property owners can collaborate with an experienced rental property operator. The model allows owners to leverage their existing assets while relying on professional expertise to manage the operational side of the business.

Rukita as the Market Leader of Rental Property Business

As an Indonesian proptech company, Rukita helps property owners turn their assets into professionally managed rental businesses through solutions including Coliving, Apartment, Residence, Build to Rent (BTR), and RuFinance. These options allow owners to choose a partnership model based on their property’s condition, potential, and business goals.

For owners with existing kost or residential properties, Rukita’s Coliving partnership provides support across marketing, tenant acquisition, property operations, maintenance, and resident services. Meanwhile, owners with vacant land or underutilized buildings can explore Build to Rent (BTR) to develop their assets into purpose-built rental properties.

Rukita has built a strong rental ecosystem with more than 2,600 properties listed on its platform, including 346 directly managed properties, and an average occupancy rate of 90%. Serving more than 70,000 tenants across 21 major cities in Java, Sumatra, Sulawesi, and Bali, Rukita continues to strengthen its position as a leading player in Indonesia’s rental property and proptech market.

How to Join Rukita and What Are the Benefits for Property Owners?

Becoming a Rukita property partner can be done through a straightforward process. Property owners can start by registering their property with Rukita. The Rukita team will then evaluate the property and its potential. If the partnership is suitable, both parties proceed with reviewing and signing the agreement before the property enters the next stage of operation.

There are several potential benefits for property owners.

1. Professional property management

Rukita can handle various aspects of rental business operations, allowing property owners to reduce the burden of managing their property on a daily basis. This includes operational management, resident services, and other rental-related activities.

2. Marketing and tenant acquisition support

Property owners can leverage Rukita’s marketing ecosystem across its website, app, and social media channels to reach potential tenants. For apartment partners, Rukita’s platform and social media channels reach more than 3 million visitors per month, helping increase property visibility and tenant acquisition.

3. Property improvement and maintenance

For coliving partnerships, Rukita can support design upgrades, renovations, cleaning, and building maintenance to help improve the property’s overall value and appeal to prospective residents.

4. Potential for more consistent rental income

Rukita’s partnership model is designed to help property owners build a more stable rental business. For its coliving partnership offering, Rukita highlights guaranteed income and profit-sharing opportunities, alongside reported average occupancy of 85%+, average revenue growth of 30%+, and potential ROI of 20%+. These figures are presented by Rukita as average potential performance metrics, so actual results can vary depending on the property and partnership terms.

5. Different solutions for different property types

Whether you own an operating kost, an apartment unit, a vacant building, or land with development potential, Rukita offers several partnership options. This makes it possible to explore a rental business model based on the property’s current condition and investment objectives.

Explore Rental Property Business Opportunities with Rukita at IFRA 2026

The 25th IFRA Business Expo 2026 is an opportunity to look beyond conventional business models and explore new opportunities that align with evolving consumer needs.

For property owners, this is a great opportunity to consider how an existing asset can be transformed into a more productive rental business. Meet Rukita at the Business Lounge, Booth IF 53, during IFRA Business Expo 2026 to discover how your property can become part of a professionally managed rental property ecosystem.