The Exclusive Coliving Trend in Malang: A Growing Opportunity for Property Owners

Jakarta, November 17, 2025 – Malang continues to strengthen its position as an education hub, attracting thousands of newcomers every year. For the 2025/2026 academic year, Brawijaya University (UB) accepted 18,830 new students, while the State University of Malang (UM) increased its quota to 12,616—around 13% higher than in 2024. This steady surge fuels the city’s already-high demand for comfortable, modern coliving (kost).

Beyond students, young professionals from creative and startup industries are also relocating to Malang. Many seek long-term housing in strategic areas with modern, premium facilities. As a result, exclusive coliving has become one of the fastest-growing accommodation trends in the city, with demand reportedly rising over 70% in 2024 and continuing into 2025.

Why Is There High Demand for Exclusive Coliving?

Today’s younger generation prefers living spaces that are comfortable, safe, and practical. They are gradually shifting from low-cost coliving with limited facilities to premium coliving that offers fully furnished rooms, allowing them to move in immediately.

“The exclusive coliving trend emerged due to the mobile lifestyle and the tendency of the younger generation to want a hassle-free way of living. Since 2019, Rukita has offered a coliving concept in Jakarta for young people seeking comfort while boarding (ngekost). With laundry and room cleaning services, they can focus on their studies or careers without being burdened by house chores,” said Lika Aprilia Samiadi, VP of Marketing at Rukita.

Not only migrating employees but also new students are willing to pay more for facilities such as ensuite bathrooms and AC, fast internet (WiFi), laundry and cleaning services, and digital security systems like CCTV and smart locks offered by exclusive coliving. Furthermore, premium coliving like Rukita is ready-to-move-in, allowing prospective residents to relocate immediately without the trouble of bringing many belongings. This practicality addresses the need of the younger generation for modern and fuss-free accommodation.

Opportunity for Property Owners in Malang

The premium coliving trend is also reaching Malang, which is undergoing rapid infrastructure development. Exclusive coliving near campuses and office areas is increasingly sought after because prospective residents want closer access to their daily activities. Areas such as Lowokwaru, Soekarno-Hatta, Tlogomas, Dinoyo, and Blimbing are experiencing very high coliving demand.

For coliving and property owners in Malang, this trend can be an opportunity to ‘upgrade’ their business. Many coliving near major campuses like Brawijaya University (UB), State University of Malang (UM), and Malang State Polytechnic (Polinema) still maintain the traditional coliving model, even though the market is beginning to shift.

With the help of renovation and a digital marketing strategy, a standard coliving can be transformed into an exclusive coliving that generates greater income. If a coliving space without AC and WiFi was originally rented for around Rp800,000 to Rp1,300,000 per month, adding facilities can increase the rental price by 30%-70% to a price of up to Rp2,200,000 per month.

As a starting point for launching an exclusive coliving business in Malang, you can transform idle properties such as houses, shop-houses (ruko), or vacant land into a coliving space with Rukita.

“By becoming our partner, Rukita will manage your property end-to-end, from marketing to operations. Most owners do not have to bother managing the day-to-day business and serving residents because everything is handled by a professional team. You also won’t need to worry about finding tenants because the marketing and leasing efforts are handled by Rukita. You simply monitor room occupancy and income through the RuManage application,” Lika explained.

Another advantage for coliving owners who join Rukita is that their property will gain a reputation as modern and trustworthy accommodation. The interior design and professional photography enhance the property’s attractiveness and market value.

A regular coliving transformed into a modern, exclusive coliving immediately increases the property’s value while expanding the target market and boosting long-term profits amid business competition. Now is the time for most owners in Malang to view this opportunity as a step toward transformation, because an exclusive coliving is not just a place to live but also a reflection of how a residence can evolve with changing times.

Advantages of Becoming a Rukita Partner

For coliving or property owners in Malang, collaborating with Rukita is not just about choosing property management; it is about asset transformation and the opportunity to gain sustainable long-term income. Through a technological approach, modern design, and a professional management system, Rukita helps property owners optimize their business potential in the long-term rental housing market.

Some key advantages of partnering with Rukita include:

1. Professional end-to-end management

Rukita manages the entire property operational process—from digital marketing and room booking to resident services and daily maintenance and cleaning. Owners do not need to worry about technical details, as everything is carried out by an experienced operational team.

2. Real-time monitoring application

Through the RuManage application, property partners can transparently monitor room occupancy rates, monthly income, and performance reports. This system provides full control for property owners without them having to be directly involved or troubled by daily operations.

3. Property value optimization

Rukita also offers architectural services, interior design, and construction management if you require them. All properties are professionally photographed to be featured on the website and social media. Many property owners in Malang have reported an increase in rental value of 30–70% after transforming their property into an exclusive coliving with Rukita.

4. More credible brand reputation

Rukita is widely known in various major Indonesian cities as a pioneer of the coliving concept and technology-based property asset management. By joining the Rukita ecosystem, the property automatically gains a reputation as modern and trustworthy accommodation.

5. Stable passive income

With a transparent profit-sharing system and periodic financial reports, most owners can enjoy passive income without sacrificing time and energy. Rukita ensures high occupancy through integrated marketing strategies and an active resident network across Indonesia.

6. Loan funding solution for property business

If you wish to convert your property into a coliving but are constrained by costs, funding can be assisted with a loan from RuFinance. This greatly benefits property owners who want to start a modern coliving business!

With over 1,300 property owners having entrusted their assets, Rukita is a strategic partner that helps coliving owners in Malang adapt to the exclusive accommodation trend and the constantly growing market demand.

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Rukita is a pioneering proptech and coliving company committed to transforming Indonesia’s rental housing market. We offer fully furnished, modern lifestyle residences with end-to-end hospitality services designed for comfort and convenience. We also partner with property owners, managing their assets professionally to ensure maximum occupancy and optimal, hassle-free profit generation. Learn more at www.rukita.co.