Coliving and Apartment Discounts of Up to IDR 775,000 for a New Year’s New Accommodation Resolution with Rukita

Jakarta, December 5, 2025 — Welcoming the New Year, Rukita invites the younger generation to start achieving their lifestyle goals by moving into more comfortable housing through the “Colong Start” campaign. This initiative encourages students, professionals, and couples to begin their 2026 resolutions early with special promotions on coliving and apartment units.

“We want to encourage Indonesia’s young generation to ‘Colong Start’ with Rukita because achieving resolutions doesn’t have to wait until the calendar changes. The New Year’s spirit doesn’t have to begin on January 1. Rukita provides quality housing for students seeking coliving near campuses and for professionals looking to upgrade from kost to apartments as the first step toward self-growth,” said Lika Aprilia Samiadi, VP of Marketing at Rukita.

Fact: 94% of People Fail to Maintain Their New Year’s Resolutions After Two Months

To build new habits, individuals must start by reflecting on the previous year. The end of the year is commonly a time for reflection—and also a preparation period for setting and achieving New Year’s goals.

According to an article on Forbes.com, Dr. Michelle Rozen revealed that 94% of people fail to maintain their New Year’s resolution commitments after the first two months. This shows that many resolutions fall apart due to lack of preparation and early commitment.

“Through Rukita’s ‘Colong Start’ campaign, we want to give young people the space and convenience to start early and lighten their goals at the beginning of the year—especially when it comes to finding housing that supports their lifestyle and helps them stay productive,” Lika added.

By promoting a colong start, Rukita aims to build a new positive habit: starting early and laying a strong foundation before the new year begins.

Choosing Comfortable Housing as the First Step Toward Personal Growth

A living environment plays a huge role in personal development. Comfortable, clean, and safe housing in a strategic location—near transportation and public facilities—can significantly improve productivity and well-being.

It’s no surprise that students want to upgrade from basic kost to modern coliving, fresh graduates aim to transition from premium kost to apartments, and young couples seek more private, comfortable homes. Rukita answers these needs by offering high-quality, modern housing options—from curated coliving spaces to stylish apartments—complete with a strong community known as Rukees.

“At Rukita, residents don’t just get a room—they get a community. Meeting new people with similar interests helps them start the year with positive energy and sets the tone for self-growth throughout the year,” Lika emphasized.

Rukita’s community-focused coliving model helps residents feel more connected and supported. Through regular activities such as fitness classes, self-development workshops, and social events, residents experience meaningful benefits to their mental and emotional well-being.

New Year Promo: Discounts Up to IDR 775,000 for Early Bookings

Rukita is launching a special year-end promotion with discounts of up to IDR 775,000 for those who want to start 2026 in a more comfortable home. The offer applies to coliving and apartment bookings made through the Rukita website and app.

Getting the discount is simple: choose a unit, proceed with the booking, and the promo code will be automatically applied at checkout.

According to Lika, this promotion is designed to help people enter the new year with a lighter financial burden.

“Rukita is offering discounts of up to IDR 775,000 for coliving and apartment bookings. We hope this helps more people upgrade their housing without waiting for January 1. A better living environment can be the first step to achieving resolutions earlier,” she explained.

Part of Rukita’s “Colong Start” campaign, this promotion motivates young people to stop waiting for the new year to start working on their resolutions. Whether improving lifestyle, boosting productivity, or choosing housing that supports growth, starting early is the key message Rukita wants to highlight.