Beyond Loneliness: Rukita Helps Gen Z Connect and Thrive

Community events that bring people closer and keep loneliness away.

Living in today’s fast-paced digital era has made Gen Z prioritize practicality and convenience. But alongside these advantages comes a growing challenge—loneliness.

According to a 2025 Oxfam survey, Gen Z is the generation most vulnerable to loneliness. Nearly half report feeling lonely often, and interestingly, 38% say they would rather join community activities like volunteering than go clubbing to cope with it. This shows how deeply Gen Z craves meaningful social connections and real interactions.

Loneliness tends to hit harder when young people live alone. That’s why housing today is no longer just about having a room to sleep in, but about finding a space that also offers togetherness and community.

Take the experience of Jessica Costello, 28, a resident of Rukita Rukosta Jelambar coliving. “One of the keys to surviving away from home is making new friends. I chose coliving because I wanted a comfortable space where I could relax after work but also be part of a community. Rukita hosts so many events that it was easy for me to make friends, build a network, and recharge. Living in coliving really helps me avoid feeling lonely,” said Jessica, who moved from Riau.

Since 2019, Rukita has been a pioneer in coliving rentals in Indonesia, offering not only well-designed living spaces but also a strong sense of community. Every resident, affectionately called a Rukees, gets the chance to be part of an active, welcoming circle—helping Gen Z find belonging while living away from home.

Coliving: Fostering Connection, Reducing Loneliness

Every week, Rukita organizes community events exclusively for Rukees, ranging from sports and yoga to perfume-making classes, historical tours, and more. These activities are designed to fill free time, spark new hobbies, and create friendships—especially for those who’ve just moved to the city.

This mission reflects Rukita’s vision: to be a home for people starting fresh in new cities, providing not only a place to live but also a community to lean on.

“I’ve been joining badminton and yoga sessions for two years now while staying at Rukita,” Jessica added. “It’s the only place where your coliving isn’t just a home—it’s also where you find your community.”

That sense of connection is also felt by Varrel Vendira, 26, a resident of Rukita Askara Tanah Abang.
“Living here feels like finding new friends—and even a new family,” said Varrel.

An avid cook, Varrel enjoys using the communal kitchen and often invites fellow Rukees to cook together on weekends. “We hang out in the common area, sometimes go for walks, or just enjoy the rooftop. Rukita makes it easy to build a family-like atmosphere away from home.”

Residents as Community Leaders

Varrel’s passion for history even inspired him to organize a community event with Rukita’s tenants. With a background in urban planning, he proposed a City Walk & Talk tour around Jakarta.

“I love walking tours and exploring historical places. So I suggested it to the Rukita team, and the response was amazing,” Varrel recalled.

The first walk in July 2025 drew 15 Rukees who explored Glodok while learning about Chinese-Indonesian heritage. The following month, Varrel hosted another walk in Cikini, visiting the Cut Meutia Mosque and enjoying iconic local coffee and ice cream.

“When there’s no official event, I still invite friends from Askara to go on walks or organize small gatherings. For me, the most important thing is to enjoy life and stay connected,” said Varrel, who has now been with Rukita for almost a year.

The Personal Touch Behind Every Event

According to Disy Adista Maudina, Senior Community Builder Associate at Rukita, creating a real community requires a personal touch.

“We keep the events intimate, with only 10–18 participants each, so everyone gets a chance to connect. It’s not just about organizing activities—it’s about helping people really bond,” Disy explained.

Popular programs like Happy Pilates run weekly, while BuruTangkis badminton happens every two weeks. Disy also takes note of the most enthusiastic Rukees, rewarding them with a Rukee of the Month spotlight.

Not every activity is a hit, though. “If after two rounds the interest is low, we simply move on to something else. We always listen to feedback from Rukees and adjust,” she said.

This openness to input has made community-driven events like the City Walk possible, ensuring that activities reflect the real interests of residents.

Rukita: More Than Just a Place to Live

For Gen Z moving to big cities, loneliness doesn’t have to be inevitable. Rukita coliving offers modern, flexible housing with the bonus of a built-in support system.

From fast Wi-Fi and cleaning services to shared kitchens and vibrant communal areas, everything is designed to make daily life easier and more fulfilling. Booking and payments are fully digital via the Rukita app or website, where residents can also explore unit options, join events, and access services in just a few taps.

Living in a big city can be challenging, but with coliving, it doesn’t have to be isolating. At Rukita, residents find not only comfort and convenience but also meaningful connections and new experiences. For Gen Z and Millennials looking for flexibility, productivity, and a sense of belonging, Rukita is more than a home—it’s a community.

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Published on IDN Times (18 September 2025) https://www.idntimes.com/life/inspiration/gen-z-temukan-koneksi-lewat-komunitas-rukita-02-4rhw2-qylcwf