Infokost.id Launches Indonesia’s First Lifestyle- Based Coliving Search Platform, Offers Free Listings for Property Owners

Rukita has officially relaunched Infokost.id as a lifestyle-based coliving search platform through a comprehensive website update. At the Infokost Rebirth Party held at Camden Bar, Central Jakarta, on January 29, 2026, influencers in attendance were among the first to experience the new Vibe Matching feature, which helps users find coliving options that suit their preferences and lifestyle.

Infokost.id now introduces a new way to search for rental properties by prioritizing lifestyle compatibility, daily activities, and the character of the surrounding environment. This approach is brought to life through vibe-based features and area mapping, allowing each coliving property to be understood more contextually before being selected.

Alongside this relaunch, Infokost.id is opening opportunities for all coliving and property owners across Indonesia to register and list their properties for free. This initiative enables property owners to expand their exposure, reduce marketing costs, and reach more relevant prospective tenants in an increasingly competitive rental housing market.

For coliving and property owners, the updated platform and lifestyle-based search approach provide an opportunity to establish clearer property positioning.

“Through Infokost.id, we want to help boarding house owners reach more targeted tenants without increasing marketing costs. With a lifestyle-based search approach, properties gain not only wider visibility but also higher relevance to the needs of potential tenants. As a result, the tenant acquisition process becomes more efficient, and occupancy rates can increase,” said Aditya Dwi Prakarsa, Head of Business Unit at Infokost.id.

Expanding Reach and Adding Value Through Infokost.id

As Indonesia’s first boarding house listing platform, Infokost.id continues to evolve in response to changing market behavior and the needs of the urban generation. Backed by a strong user base and significant market potential, Infokost.id is positioned as a “sleeping giant” in the rental housing sector—now accelerating through product innovation and a more contextual, data-driven search approach.

Founded in 2011 and officially becoming part of the Rukita ecosystem following its acquisition in February 2022, Infokost.id has grown into a key channel for expanding market access for coliving and property owners throughout Indonesia. The platform helps properties become more discoverable by relevant tenants while simplifying digital marketing in a highly competitive housing landscape.

Carrying the tagline “Your Kost, Your Vibe,” Infokost.id redefines how people search for kost coliving by integrating lifestyle preferences and neighborhood character as key decision factors. This concept is realized through the Vibe Matching feature, which allows seekers to tailor coliving options based on their daily routines and activities.

For property owners, this feature adds tangible value by increasing exposure, improving lead quality, and boosting occupancy potential in line with current market demands.

In addition, Infokost.id is equipped with surrounding area maps, a property verification system, and an efficient booking process. These features are designed to increase trust among coliving seekers while maximizing the economic value of listed properties.

“Through Infokost.id, property owners can now reach more suitable potential tenants more easily and efficiently. With features like Vibe Matching, area mapping, and property verification, we help improve exposure, lead quality, and occupancy rates. At the same time, Infokost.id opens wider access by offering free registration and listings for all rental property owners in Indonesia,” added Aditya.

Vibe Matching: Making Room Searches More Targeted

For coliving and rental property owners, this shift in search behavior opens new opportunities—reaching more relevant tenants, increasing occupancy rates, and building stronger property positioning. Property owners can now register and manage their listings more easily and conveniently through Infokost.id.

“For us, boarding houses are not just temporary accommodation. They are part of life’s journey and lifestyle—especially for those living away from home to build a career or pursue education. We present Infokost.id as a companion on that journey, as well as a growth partner for property owners,” said Aditya.

Every listing on Infokost.id features complete and transparent information, including real-condition photos, facility descriptions, and nearby points of activity such as restaurants, sports venues, landmarks, and transportation access. This approach helps build trust while ensuring tenants have realistic and appropriate expectations.

Under the Infokost Pro label, Infokost.id is also available as a business growth solution for coliving and rental property owners, supported by Rukita’s experienced ecosystem in marketing systems and long-term housing operations.

Rukita goes beyond listings by building an end-to-end rental housing ecosystem—covering digital marketing, tenant management, occupancy optimization, and data-driven market insights.

“Through Infokost.id, Rukita opens collaboration opportunities for coliving and property owners to grow together within a more modern, transparent, and sustainable rental housing ecosystem. This rebirth is an invitation for all property owners to upgrade and grow alongside Indonesia’s most progressive proptech ecosystem,” concluded Aditya.